![]() In March, Neymar was feted as “The Next Pele” by Time magazine, in a nod to his countryman who reigned as the global face of soccer a generation ago. (His team was routed 7-1 by Germany in the following round.) ![]() Instead, Neymar will spend several weeks immobilized in a back brace after suffering a broken vertebra in Brazil’s quarterfinal victory over Colombia. The 2014 World Cup was billed as Neymar’s showcase, and some predicted that he would enhance his superstar status by leading the defending champions to another title in front of their home-country fans. Howard’s ascension stands in contrast to the fate that befell 22-year-old Neymar da Silva Santos Jr. (universally known as Neymar), the Brazilian striker who also plays for FC Barcelona in Europe. “We don’t feel in any way, shape or form a desperation to try and grab everything that comes along.” ![]() “We’re looking for things consistent with his image,” which is down-to-earth and hardworking, rather than flashy or glitzy, Segal says. Howard’s agent, Dan Segal of Wasserman Media Group, says his client has received dozens of offers in the past two weeks, and that he’s close - perhaps just days away - from inking deals with at least three national advertisers. “People’s perception of me may have changed in the past two weeks, but I haven’t changed a bit,” says Howard, who adds that he’s seeking the same kinds of deals as always: “blue-chip opportunities really good companies with good reputations.”
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